The Golden Apple Tree Clinic | Initial Designs

 

Explanations for what has been done so far. 

After spending the day with Jonny talking over the logo designs, he really liked the idea of this simple one golden apple. Tad worried may remind me of mac. But he wanted something simple and bold, and i said a logo should be simple so its memorable. So he likes this design so far. There shall be a tree incorporated into this. And should work well as animation for the website design. Also we've agreed that a number of limited edition cards shall be produced which should work beautifully in either letterpress or screen printed medium. Something involving hand crafted materials, especially as this is for a chiropractor that is working with hands and takes patience and a massive element of care like these printing techniques. And I had the idea of laser cutting the bark of the tree that will be incorporated into this. STUNNING hopefully is how these three process will work together.

I decided on a sans serif typeface as most clinical/ medical companies work on the basis of sans serif, verdana for example. But i'd like a twist so need to work on the spacing and sizing of these typefaces.

The clinic is called the golden apple tree clinic, because the golden apple represents eternal health & love. There is a possibility of adding features to the apple for paediatrics as this is where Jonny shall be going in his chiropractic future. Figured a few tweaks to the original logo, would make that quite simple and beautiful. I think I am going to work with the bottom typeface but add edit the vectors so that it either incorporated the spine or apple figure to it, subtle- nothing in your face, just a few beautiful well thought out features, when you start looking at the typography.  

Pouches| Speakers corner

Designs to be given to people who go to speakers
corner- designed to make people who have a say,
but do not wish to speak, get a say.

In the pouch, which shall be given to people,
are a red and a green card which are meant to
be held up (saying whether one agrees or disagrees with
the speaker) during their talk.

I have designed a simple pouch that can be photocopied
quickly and cheaply, which give instructions on what to do.

Initial drawings| Camberwell residents home

A new live project that I am working on

alongside Helen. Is to redesign the interior

of Camberwell residents home. Above are 

some initial sketches of some of the rooms.

We spent Monday afternoon speaking with 

the residents and finding out what they would

want to change or want to have more of.

And the ideas are coming into place now.

We are trying to involve the residents as much

as possible, as it is their home.

The sketches and ideas should all be done

by January and work to begin just after.

The building is four stories high, our main

focus is on the hallways, dining room, 

2 living rooms, reception, bathrooms and

kitchen. We spoke to Sally (the manager)

and she is really liking our ideas, the budget

is obviously small and we are going to thrift

a lot but that just makes this a more exciting

project as am looking at reusing things in a

new light. We also want the residents to 

interact with this as much as possible.

Most the residents suffer from dimensia

only 2 can walk and there are roughly

30 residents- the oldest being an impressive 105.