Telling Communication Talks | Bibliotheque

Bibliotheque
John Jeffrys of Bibliotheque came in for the telling communication talks today.
Amazing I love this studio and they way that they work

REFERENCE:

BE A

SPONGE

SOAK

DON'T

COPY"

^^^^^^^
I need to take note of this advice, i forget so quickly how amazing the collection of books are at uni, so i have decided that I shall start to take them out more often and learn more and more whilst I have these resources still available. I'd preferably like to gather a collection of books/reference material and catalogue these- with all the design that I just find amazing, doesn't matter in what area- photography, graphics, illustration or architecture. I generally tend to buy books that inspire me, but i don't have an unlimited supply of money to spend- so looks like my spare hours shall be spent loving Camberwell library- I think this should benefit me and my design skills a lot.

> Everybody is equal when doing a project.
> Our passion comes across, we're not very professional.
> Trying to win the project not solve the problem. (why he hates pitching/ free pitching)
> Try and get the client to understand the design process.
> Bring graphics and structure together.
>Completely agree with the quote: a jack of all trades, master of none.


I love the fact that at this studio they have a separate table for them all to have lunch together and talk over everything and anything, and they believe this is essential! And the amount of books they own as a collective is just unbelievable.

Telling Communications Talks

Every Wednesday morning at Camberwell we have a Telling Communications talk. Which involves a professional designer coming in and talking to us about how they work and what they do. They sometimes throw questions out to the audience but are always willing to talk about their work and for you to ask them anything. Which is one of the best things about Camberwell, you can learn so much from talking to these people- and start to understand how the industry functions.

23. 2. 2011

Quayola 

Form, Geometry, Design.
An object of design, an object of contemplation.
Quayola uses photography as a way of assembling a new reality.
unique location and mathematical process
Life relationships to aesthetics.
'CREATE YOUR OWN JOURNEY'
visualizing sound.


2. 3. 2011
Moving Brands

John Hewitt from Moving Brands was in today, I already knew some stuff about this company from another talk by Jamie Bull, but there is no harm in learning more, especially as the other talk was on employability. When people do these talks I tend to just make a few notes and normally start thinking of ideas of drawing or things that I should remember for business in the future. So today I learnt that brands are changing all the time, you can't just keep them static, they should be adaptable to different situations, internet, publications, etc.

Brands= adaptable, flexible.

'Creativity for a Moving World'
'We create brands that thrive across all platforms and media'
-you have to understand every platform where the brand meets the client, and how this is adaptable to these circumstances.
-When re-branding, a visual historical identity- logos, colour, typefaces. The history of the brand can help to shape the re-branding.
-Documentation is key to everything!! Film documentary- easy for another client to see how you operate and manage a project. Quick and successful.
-Keep in contact with clients- they send personalised gifts out at Christmas.

I spoke to John afterwards about the logo I am designing for The Golden Apple Tress Clinic. Just to see how they'd go about this project. He suggested:
-look at other chiropractors logos
-Use the story behind the name
-Clientèle- what do they expect to see?
-If the employer/company want a new logo then that's great, as you can do something new in that field.

Employment| Key Ideas Lecture

2nd February 2011 | 6 speakers, 6 different ways of employment

Over the last twenty years the creative industries have undergone a period of

unparalleled change. The growth of desktop publishing technology, the expansion

of the internet into all aspects of our life, and the rapid development of a plethora of 

digital tools have meant that the production of design and communication media

are more accessible than they have ever been before. As a result the average final year

undergraduate student can create something on their laptop that, to all but the trained eye,

 could pass as something that a team of experienced designers and a studio full of 

equipment would have produced even ten years ago. At the same time creative subjects

are more popular than they have ever been before and the numbers going on to study these

subjects at undergraduate level has expanded exponentially. 

...

Established designers complain that our business model is being undermined,

while others welcome a more fluid and dynamic market.

...

Introduction on leaflet given at this lecture >

At the start of this lecture we were given a number to text,

If we had any questions to ask the speaker, text this number whilst they were speaking

(GREAT IDEA!!!)

Matt Wade // Kin Design

Info: Studied at Goldsmiths- Adaptive Architecture and computation at the Bartlett. Spent 3 years at Imagination followed by 4 years at Moving Brands. 2008 founded Kin with Kevin Palmer, 150 projects in in 3 years across 1 countries.

Because of only recently seeing a talk about Kin design from Matt Wade I took only a few notes but these are them:

• Just ask for work experience
• Online exposure
• Don't underestimate networking by other people
• Production!!
• Be involved
• Design process is essential

Sam Arthur & Alex Spiro // NoBrow
Info: Set up of an independent publishing platform for illustration mainly. Focusing on PRINT.

• Sustainability
• Process of following online connections
• Online presence- promote yourself
• Quality of work shines through
• Doing the little things can and will lead to the big things
• Do work placements
• Be Nice. Work Hard.
• Try and discover what you really want to be and do.

 Hannah Tyson //
Info: Managing small creative companies and leading consultancies for over 20 years. Business management is key. Managing director for Eye Magazine.

• Creativity & Commerce- you need a business head on you as well
• Business management and creativity go hand in hand
• How to market yourself and finance this

'Young designers no longer feel defined by the skill base of a subject

they also realise that the business side is as creative as the 

production of the product'

Sir Christopher Frayling

(Former Rector of RCA) 

Stuart Jackson // Sennep

Info: Studied product design and then entered the world of digital design. Did six years at Digit then joined Sennep as creative partner in 2006. Specialises in creative digital experiences- infusing technology with a human element.

• Digital is growing- show energy and skill- you'll get picked up
• Be as focused as possible
• On C.V. Include software skills
• Not really interested in CVs more the quality of work
• First impressions count- be nice, research and check everything in advance, present yourself in the best light.
• Massage people's egos
• Come into a job wanting to learn
• Be proud of your work and how it is presented
• Individuality & personality shine through
• Have something physically on you at all times (a book or some of your work- you then ahve something to discuss and talk about)

James Bull //  Moving Brands
Info: Co founder of moving brands since 1998. Driven by a fascination for technology.  Studied at Central Saint Martins.

• Training- learn on the job
• Learn to run a business
• Who you are defines what you can achieve. Who you know defines how easy that will be.
• NETWORK!
• Just by sticking aorud you can work out where you want to go
• You can define your own destiny by talking about what you do.
• Don't underestimate new things
• Need conviction & confidence in your work
• Strip out creativity think about running your own business
• Understand what clients want
• Promote yourself
• Be realistic
• You have to come in and be part of a team
• A good idea can come from anywhere
• OPEN MIND + TEAM MENTALITY
• Rationale. Understanding

Mike Radcliffe //  Represent
Info: Owns and runs represent recruitment.

• All about internships/ work experience
• The better you are at networking the greater job you'll have
• Your 4th Year should be all work placements as these inform future decisions and establish networks.
• 3 things: ability, motivation, cultural fit.
• Aim to secure a meeting not necessarily a job with someone
• After interview, follow with a phone call
• Show work samples not just screen based design
• Show your creative heart
• ETIQUETTE
• Meeting: first 5 seconds count, remember non verbal communication (body language), what to wear- research studio prior to meeting, be a power listener

The main things I took away from yesterday were:

• Be a nice person, willing to listen and work as part of a team
• Network like crazy, get yourself out there
• Online presence is essential- BLOG
• Get work experience
• First Impressions really count- present yourself well
• Keep learning all the time
• Listen to others
• Have a business head on you
• Production & Process are key