04/05/2011

Fleeting Phrases| setting of type

Letterpress workshop is back open! Unfortunately the letterpress studio has been closed for the last month, so I wasn't able to set up any type or do any printing, but I did have time to work out digitally the composition for the posters and what information I would like on each poster and of course what typeface I would like to use. I photographed the posters so far- then edited them in photoshop. I have chosen to use Univers Light Condensed, I love the ampersand from this typeface, and just think it is a rather beautiful typeface to work with. (little to my knowledge did I know how awkward it is to set up, a challenge I love to take on!*)  Main pieces of information about the quotes shall be ruled then say the name of the person, their age, and where I spoke to them. Then in silver (10pt univers) in the bottom left hand corner, left aligned, shall be information about the series.
e.g. Fleeting Phrases, 1 of 6 quotes that encouraged a smile. Made with (set in?) Gill Sans & Grot 9.
This is done in silver and smaller type as I feel the details of the person are what count and I see this as additional information, that is maybe not necessary but what I feel should be included.

Letterpress Studio

Just to show what it is like to work with small type in letterpress (luckily not 6 pt this time around).
The type is first set in a composing stick (left) because all of these are to be easily set in a bed, I have made them all the same line length (according to the longest line). Using leads on the base and top of each sentence, I then spaced out the lines of type, so they fitted the appropriate line length. I spaced these using quads, thicks and thins, making it sturdy to work with when later printing.
Obviously after proofing the type there are always a few errors, which due to the size of this type meant I had to work with tweezers, to replace certain letters (seen on far right photo). I shall set up the printing bed tomorrow and hopefully print some of the silver on the posters.

*Difficulty with Univers typeface.
- From what I can gather after speaking to James (the technician) there are different heights of type across the World, European (called Didot spacing) and Anglo American (English, American). This means that 12pt in America and England will be the same height but a different height in France or Sweden. Univers is a Swiss typeface, created in European heights, to work easily in studios here, they converted it to Anglo height, but obviously its a tad complicated and makes spacing awkward to do. Creating a wave like effect when printing if correct height spacing isn't used.

19/04/2011

The Golden Apple Tree Clinic | Physical Business Cards


Golden Apple Tree Clinic


So the business cards/ appointment cards are fully done now. Printed. Done on different stocks.
The business cards have a spot varnish across the logo. Which feels beautiful. On a 400gsm silk finish card. The appointment cards where made on a 400gsm silk finish smooth card also, no spot varnish, so that then it was easy to write appointment times on the card, when given to a client, easy to do so in biro/ballpoint which is what the Jonny uses.
The Leaflets have been sent off now, and therapy in progress posters are done also.
This will allow the business to hand out in packs everything that one would need to know to sum up the business. It may have been a bit of a gamble making the logo to do with purely the title and not anything to resemble chiropractors, but time will tell if this gamble pays off. I think it looks sleek and stands out amongst other chiropractic business cards, for its simple, and clean cut approach- which sums up McTimoney- does the job.

05/04/2011

Fleeting Phrases| video of letterpressing



^ video of myself downstairs in Camberwell letterpress.
Hopefully this video will begin to show why I love this press.
Printing the fluro colour for one of my posters. 5/6 in the series.
It says give me your number. you are beautiful. mostly in GROT 19.
One of my favourite wooden typefaces, can't remember the name of the other typeface, shall update when i can remember.
Once this press is set up, which takes a long time, especially as I am centring all the type, it takes about an hour to print 25 and tidy up, love it!

Arts Libris Book Fair | Eligible Bachelors of 2009 finale

An edition of 9, limited edition lino printed books ready for the Arts Libris book fair to be sold for 15 euros each. 30% commission to the fair.